Barry’s
Conceptualized innovative, integrated campaigns, consumer-focused experiences and visual communications for both digital and in-person settings. Executed across multiple platforms and media channels including web, app, online retail, video & environmental. Consistently contributed art direction and design while also providing leadership, mentorship and creative oversight to the team. Was a leader in launching Barry’s X, the digital at-home experience to the traditional in-person studios.
BARRY’S X | 2021
Creatively concepted the Barry's X commercial alongside the marketing team at Barry's. Worked externally with OS Studios for the production and art direction. Attended filming and delivered notes to achieve a final deliverable.
BRAND CAMPAIGN | 2021
Creation of yearly evergreen assets to be used across web, social and other digital touch points.
RETAIL DROP | 2021
Barry’s holiday retail shoot.
RETAIL DROP | 2021
Barry’s retail can exist in and outside of the Red Room. Wear it wherever you find your workout and navigate your day.
FACE YOURSELF
2020
Yearly frequency challenge encouraging participants to go within and push their limits.
Credits
Vicky Land
Vice President
Head of Barry’s X
Jenna Hauca
Chris Caron
Director of Brand Communications & Content
Carlos Lopez
Photographer
OS Studios
Commercial Agency